practices

'The universe is made of stories, not of atoms.'

(Muriel Rukeyser, 1968)

Through the tangle of data, the sea of signals and the rapid changes that define our time - it is the ideas we share that frame our experience.

To truly show up in culture, we must harness the concepts that mark it.

Our integrated studio explores people and culture to define the narratives, behaviours and values that shape the zeitgeist.

Helping your story align with the times.

Steering your strategy for powerful impact.

Finding the human angles for guidance through complexity.

Audience + cultural insight

Exploring culture and audiences across an expansive range of signals - from ethnographic research to social data - we surface transformative insights that shape brands, campaigns, innovations and social change.

Semiotic analysis

Digital + social listening

Audience segmentation

Ethnography

Expert network

Cultural landscaping

Qualitative + quantitative toolkit

Literature review

Related Case Studies:

Defining bold purpose strategy to support female confidence

Exploring KSA youth culture with leading tech brand

Platforming BAME entrepreneurs with Channel 4

Inspiring a more inclusive experience for the Black community with the V&A

Human centred strategy

Building from the human angle in an increasingly complex system, we utilise diverse strategic toolkits to translate insight into commercial and social impact - shaping powerful ideas and inspiring confidence to act.

Brand positioning

Portfolio strategy

Creative development

Narrative change

Campaign strategy

Change theory + tracking

Purpose, sustainability + impact consultancy

Communities of practice

Related Case Studies:

Defining bold purpose strategy to support female confidence

Building the current account of the future for a challenger bank

Defining the brand positioning for a global conservation NGO

Crafting sustainability purpose in frozen convenience food

Rich visual storytelling

Telling powerful human stories to communicate complex ideas and humanise strategic direction. Our production company, integrated into the team, delivers insight-led, audience-first creative outputs across multiple formats, ensuring our work creates deep connections and drives change. Click below for more about this multi-award winning production team.

Go to our Productions Site

Impact documentaries

Interactive reports + microsites

Insight films

Digital assets + visual identities

Podcasts + vodcasts

Social innovation

Related Case Studies:

Strategic insight and film to support equality and legal reform

Understanding young social cohesion with NCS

Exploring smartphone creativity to inspire a global tech brand’s strategy

Exploring modern masculinity narratives with Movember