Smartphone photography has become the most exciting space for image creation. Our client sought to stay ahead of the pack by understanding what’s fresh and innovative in this area worldwide, and using this insight to fuel fresh creative.

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We built a network of 50 creative professionals and prosumers worldwide, from Nigeria to Japan, to explore cutting-edge aesthetics and image-making techniques. We tasked them with pulling together bespoke creative portfolios before convening creator salons to discuss emerging codes and ideas.

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A highly visual, content-rich digital zine serves as ongoing creative inspiration and exploration into the currents driving imagery innovation for our client to maintain a competitive edge. This stand out work has been instrumental in the brand’s creative strategy and campaign development.

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