GIRL EFFECT

What can we learn about gender norms for young people, and how can branded media change the status quo?

We have collaborated with Girl Effect over eight years to help them launch youth media brands in Rwanda, Ethiopia, Malawi, Tanzania and India, designed to shift social norms around gender.

We defined and crafted the Girl Effect global strategy on using brands and media for cultural change, writing their Theory of Change and a white paper to share with funders and technical partners.

Over nearly a decade we have helped Girl Effect teams understand everyday life for young women and girls, and explored social norms around gender and identity through ethnographic immersion, media studies, participatory research methods and rich documentary outputs.

    • Where we worked
    • Rwanda
    • Ethiopia
    • Malawi
    • Tanzania and India
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