How we work
GO WHERE THE ACTION IS
We go where people are, immersing ourselves in their lives. Learning by doing.
EXPLORE THE MARGINS
We look at the nascent shoots of emergent thinking and behaviour. Exploring where culture changes.
BRING IT TO LIFE
We see people behind the question and we share their stories.
DISTILL COMPLEX IDEAS
We deconstruct complex questions by looking at all the angles to discover and tell the simple story within it.
CREATE WAYS TO CHANGE
We understand the bandwidth for change, what effective strategies require and how to inspire and shape action.
Who we work with
WE ARE THE GOOD SIDE
What do values really mean to people, and how do they show up in their lives and choices?
How can we help young people free themselves of self-consciousness?
Senior Insight Director
What is Madonna’s best album?
Head of production
How do we keep participants engaged throughout the research process and ensure they have a positive experience?
People and Projects Manager
How can we uncover what people actually do, vs. what they say they do?
How ironic is the phrase 'sleeping like a baby'?
Which films have had the biggest impact on the world?
What film best represents your life?
How do we get young men to reach out to their friends?
What did you learn from this?