WE ARE THE GOOD SIDE

We help people to understand and impact systems, society and culture. Our team blends anthropological thinking, communications expertise and media production. We work with organisations from global tech giants to one woman NGOs, from international brands to social enterprises.

How we work

  • GO WHERE THE ACTION IS

    We go where people are, immersing ourselves in their lives. Learning by doing.

  • EXPLORE THE MARGINS

    We look at the nascent shoots of emergent thinking and behaviour. Exploring where culture changes.

  • BRING IT TO LIFE

    We see people behind the question and we share their stories.

  • DISTILL COMPLEX IDEAS

    We deconstruct complex questions by looking at all the angles to discover and tell the simple story within it.

  • CREATE WAYS TO CHANGE

    We understand the bandwidth for change, what effective strategies require and how to inspire and shape action.

Who we work with

WE ARE THE GOOD SIDE

  • Saul Parker

    Co-Founder

  • James Lewis

    Co-Founder and Head of Studio

  • Liz Cheesbrough

    Business Director

  • Sophie Solly

    Strategy & Insight Director

  • Ellie Mulcahy

    Insight Director

  • Kymberly Loeb

    Insight Director

  • Eva Didier

    Insight Director

  • Bessie Pike

    Associate Director

  • Odette Schwartz

    Senior Research Manager

  • Krishna Juggapah

    Senior Project Manager

  • Laura Gafforio

    Research Manager and Edit Producer

  • Ed Moon-Little

    Research Manager

  • Ticiana Riveiro

    Finance Executive

  • Darius Lacey

    Researcher

  • Dearbhla Young

    Team and Office Coordinator

  • Ewan Marsden

    Researcher

  • Maanya Vij

    Research Assistant

  • Otto

    Puplick Relations

Read more about The Good Side

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