How we work
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GO WHERE THE ACTION IS
We go where people are, immersing ourselves in their lives. Learning by doing.
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EXPLORE THE MARGINS
We look at the nascent shoots of emergent thinking and behaviour. Exploring where culture changes.
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BRING IT TO LIFE
We see people behind the question and we share their stories.
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DISTILL COMPLEX IDEAS
We deconstruct complex questions by looking at all the angles to discover and tell the simple story within it.
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CREATE WAYS TO CHANGE
We understand the bandwidth for change, what effective strategies require and how to inspire and shape action.
Who we work with
WE ARE THE GOOD SIDE
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What do values really mean to people, and how do they show up in their lives and choices?
Saul Parker
Founder
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How can we help young people free themselves of self-consciousness?
Liz Cheesbrough
Senior Insight Director
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How can we instil behaviour change techniques into our films?
James Lewis
Head of production
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How do we keep participants engaged throughout the research process and ensure they have a positive experience?
Adrianne Colyer
People and Projects Manager
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How can we uncover what people actually do, vs. what they say they do?
Catriona Hay
Project director
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How ironic is the phrase 'sleeping like a baby'?
Connie Flude
Project Director
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Which films have had the biggest impact on the world?
Leva Kwestany
Senior Filmmaker
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What is the most interesting thing you've read or seen this week?
Lamis Harper
Associate Director
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How do we help sympathy evolve into action?
JJ Tomlinson
Research Manager
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What film best represents your life?
Matthew Huntley
Senior Researcher
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How do we get young men to reach out to their friends?
Odette Schwartz
Researcher
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What did you learn from this?
Ticiana Riveiro
Administrator