WE ARE THE GOOD SIDE

We help people to understand and impact systems, society and culture. Our team blends anthropological thinking, communications expertise and media production. We work with organisations from global tech giants to one woman NGOs, from international brands to social enterprises.

How we work

  • GO WHERE THE ACTION IS

    We go where people are, immersing ourselves in their lives. Learning by doing.

  • EXPLORE THE MARGINS

    We look at the nascent shoots of emergent thinking and behaviour. Exploring where culture changes.

  • BRING IT TO LIFE

    We see people behind the question and we share their stories.

  • DISTILL COMPLEX IDEAS

    We deconstruct complex questions by looking at all the angles to discover and tell the simple story within it.

  • CREATE WAYS TO CHANGE

    We understand the bandwidth for change, what effective strategies require and how to inspire and shape action.

Who we work with

WE ARE THE GOOD SIDE

  • What do values really mean to people, and how do they show up in their lives and choices?

    Saul Parker

    Founder

  • How can we help young people free themselves of self-consciousness?

    Liz Cheesbrough

    Senior Insight Director

  • What is Madonna’s best album?

    James Lewis

    Head of production

  • How do we keep participants engaged throughout the research process and ensure they have a positive experience?

    Adrianne Colyer

    People and Projects Manager

  • How can we uncover what people actually do, vs. what they say they do?

    Catriona Hay

    Project director

  • How ironic is the phrase 'sleeping like a baby'?

    Connie Flude

    Project Director

  • Which films have had the biggest impact on the world?

    Leva Kwestany

    Senior Filmmaker

  • Lamis Harper

    Associate Director

  • What film best represents your life?

    Matthew Huntley

    Senior Researcher

  • How do we get young men to reach out to their friends?

    Odette Schwartz

    Researcher

  • What did you learn from this?

    Ticiana Riveiro

    Administrator